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Create an Understated, Presentation-Ready Coffee Brand

There are a lot of different design styles out there, from complex and time consuming to minimalist (and equally time consuming).

This tutorial will show you how to create a clean, understated coffee brand using nothing but typography and some basic shapes. We'll also use some mockups to show off how how the brand looks in real life.

We used a few items from 2 recent bundles for this project. Click the links below to check them out and follow along with the same goodies.

Let's get started.


What We'll Be Creating

This tutorial was written by Jason Heglund.

Jason is an illustrator/designer from Portland, Oregon who spends his days illustrating kids books, designing brand materials, and developing characters and stories.


Step 1

If you want to use the same assets that we do, make sure you install the Redvolve font from The "Not Like the Others" Font Bundle and download the Basic Coffee Mockups from The Unbeatable February Collection.


Step 2

Create a new Illustrator document and set it to 8.5" wide by 11" tall.

Using the Type tool, type "Shaver" and set the font to Redvolve Shadow. Under that, type "Coffee Co" using the font Redvolve.


Step 3

ALT + Click and drag "Coffee Co" down to create a copy of the text. Select the new copy and open the Glyphs panel (Type > Glyphs).

Highlight all the text, then double click the "O" with a tilde beneath it to replace the text. Type a period onto the end as well.


Step 4

Select all the text and click Type > Create Outlines to create outlines of all the text.

Delete the "~" beneath the "O", then move the period directly underneath the "O".

Delete the "O" in "CO", then move the "O" with a dot beneath it into place as shown in the image below.


Step 5

Select the Type tool, change the font to Redvolve Extras, and click on the artboard to begin a new line of text.

Open the Glyphs panel (Type > Glyphs) and double click the shape shown below to insert it into your document.


Step 6

With the shape selected, click Type > Create Outlines to turn it into a vector shape.

Remove the solid color fill, and add a 6pt solid black stroke.

Center the box around "Shaver", resizing "Coffee Co" if necessary.

Click Object > Expand, make sure "Fill" is checked, and click OK to convert the outlined shape to an expanded vector shape.


Step 7

Draw a solid white box that is slightly bigger than "Coffee Co" and position it directly behind the text. Press CTRL + [ to send it backwards if necessary.

Select the white box and the black shape and open the Pathfinder panel (Window > Pathfinder). Click the Minus Front button in the Pathfinder panel to subtract the white shape from the black outlined shape.


Step 8

Using the Type tool, type "SCC." using the font Redvolve. Convert the type to outlines (Type > Create Outlines).


Step 9

Using the Direct Selection Tool (A), drag around the bottom half of the second "C" to select the points, the press the up arrow, or click and drag, to shrink the second "C" upwards. Move the period directly beneath the second "C".

The goal is to mimic the "O" in "CO". See the image below for reference.

TIP: Adjusting the height of the "C" might mess up some of the curves. You can use the Direct Selection Tool to select specific points and drag the handles to tweak things to perfection.


Step 10

Now we'll make a pattern using the "SCC" initials we created in the previous step.

Make a new Illustrator document at 1" x 1". Copy and paste the "SCC" letters into the center of your artboard.

Create 4 boxes, each about .06" in size, and position them in the corners of the artboard, so that the center of each box snaps to the corner.

Add a .25 pt thick black stroke to each box.


Step 11

Draw a diagonal line connecting the top left and bottom right box, then another line connecting the top right and bottom left box.

Set the line stroke to .25 pt.


Step 12

Draw a white box behind "SCC" but in front of the 2 diagonal lines. Size the box so it's slightly larger than the letters to create some padding around the letters.


Step 13

Select everything, then ALT + Click and hold Shift and drag to the right to create a duplicate copy that we'll use later.


Step 14

Select the diagonal lines and choose Object > Expand and hit OK. With the lines still selected, click the Unite button in the Pathfinder panel.

Select the newly merged lines and the white box, and click the Minus Front button in the Pathfinder panel.


Step 15

Draw a 1" x 1" box in the center of the artboard, and bring it above everything else using CTRL + SHIFT + ].

Select everything in the main artboard and click Object > Clipping Mask > Make to clip everything to the 1" square.


Step 16

Delece the "SCC" and white box from the duplicated copy from earlier.

ALT + Click and drag one of the corner boxes to the center of the 2 diagonal lines.

Make a new, white box (with no stroke) at the center of the diagonal lines that is .055". Select the diagonal lines and the white box, and click the Minus Front button in the Pathfinder panel.

You should have something like the image below.


Step 17

Drag a new solid white, 1" square and center it over the new artwork. Select the box and all the artwork underneath, and click Object > Clipping Mask > Make to crop it down to a 1" square.


Step 18

Move the rightside artwork against the artboard artwork so they are snapped together.

Select everything, and click and drag them into the Swatches panel.


Step 19

Double click the swatch you just made to open the Pattern Options. Check the box "Size tile to art" and change the tile type to "Brick by Row".


Step 20

We're going to use this pattern within one of our mockups.

Create a 10" x 10" rectangle in Illustrator and click the new pattern we created to fill the rectangle.

Copy the rectangle, then open the "coffee bag.psd" mockup in Photoshop.

Paste the pattern in as a Smart Object, then position above the "Bag" layer within the "Elements" Layer Group.

Double click the layer name in the Layers panel to open the Layer Style dialog. Give it a Color Overlay using the color white and click OK.

Set the Opacity to 10%, then right click the layer and select "Create Clipping Mask" to clip it to the bag layer beneath.


Step 21

Back in Illustrator, copy your logo artwork.

Switch back to Photoshop, and double click the "Paste Your Design" layer icon in the Layers panel to open the Smart Object within the mockup template.

Paste the logo as a Vector Shape and double click the layer icon to change the logo color to white. Delete or turn off the placeholder layer.

Save and close the Smart Object, then save the original mockup PSD.


Step 22

Open the "mug.psd" and double click the "Paste Your Design" layer icon.

Using the same methods are the previous step, set the logo color to black. Save and close the Smart Object layer, and save the original mockup file.


Step 23

You might notice the left side of the logo disappearing. Select the "Paste Your Design" layer and change the Blend Mode in the Layers panel to Multiply.


Final Image

You can continue this process to place your logo in other mockups, and copy/paste them into a single, new document for a complete brand presentation.


Items Used in this Tutorial

We used a few items from 2 recent bundles for this project. Click the links below to check them out and follow along with the same goodies.

Let's get started.


How did you version turn out? Did you make any changes?

Share your thoughts in the comments.

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