6 Essential Tips for Better Social Media Graphicsby Alabaweh Baweh -
Social media has become one of the most popular tools for marketing a business. Through it, you can reach thousands, if not millions, of people, all with just a few clicks of your mouse. However, because it's such a great tool, every one of your competitors is likely using it too. This means you need to find ways to stand out from the crowd, otherwise, you'll just get lost in the noise. One way you can do this is by paying closer attention to the graphics you use on your social media accounts. Here are a few tips to keep in mind:
#1 - Know Your Audience
The first thing I would recommend is taking some time to study your audience. Everyone has a different audience they are trying to target, and by knowing yours you can more precisely tailor your social media graphics. For instance, an image that someone in their retirement might find appealing probably won't appeal to someone in their twenties.
On top of that, you can also learn where your target audience spends most of their time online. If you find that your target audience is more active on one social media network over another, then you'd obviously want to focus your attention there, and modify your graphics accordingly.
Knowing your audience is a key ingredient for any successful business, and it can really help you out when it comes to improving your social media graphics. So take some time to study up or gather some feedback, then proceed onto the next tips.
#2 - Know The Platform Requirements
Not all social media networks are the same, and as such, you can't always use the same graphics across all of them. A graphic that looks great on Facebook may not look right on Snapchat or Instagram. It's a good idea to study up on each social platform that you want to use, and learn about optimizing your graphics for that platform. Sometimes something as simple as resizing an image before uploading it can make it look a lot better.
#3 - Focus on Contrast
When creating social media graphics, it's important that you pay attention to the contrast. You don't want a light colored text on a light background, as this will be hard to read. Make sure you're including enough contrast in your images so that the focal point is noticeable and not lost in the background.
#4 - Make Them Move
A lot of social media networks now allow you to use GIFs, so you should definitely take advantage of this. GIFs are moving images, which makes them more eye-catching than still images. If someone is scrolling through their timeline or feed and they come across a GIF, they are more likely to stop.
There are plenty of free tools out there to help you make a custom GIF, or you can choose one of the millions already available through a site like Giphy.com.
#5 - Add Value
Finally, make sure your images have some value. Rather than just posting an image of your new product, post an image of your product alongside a list of all its features. Instead of posting a picture of a happy customer, post an infographic with all of the statistics about how much better off your customers are for having used your product. If your social media images are consistently providing value, your target audience is more likely to follow your accounts.
#6 - Keep It Simple
As you're creating graphics, you might be tempted to make something very colorful or have a lot going on in an attempt to stand out. However, this will end up having the opposite effect. If you have too much going on, it will be hard to look at, and your audience will just scroll on by. When in doubt, keep it simple, and use one of the other methods mentioned above to make it stand out.
Free Tools to Up Your Game
To spruce up your social media images, you don't need to spend a lot of money. There are plenty of free tools you can use to help you out, which will allow you to take your photos to the next level.
Canva - This all-in-one tool is a must-have for social media images. With it, you can create custom images, format them for multiple social media networks, and even add text from a large range of fonts. This tool is great even for non-designers, so check it out if you are in need of some help.
Cloud App - A great tool for sharing images with other people, Cloud App also allows you to record your screen and turn it into a gif. This is great for when you want to make a tutorial, or just create a custom gif.
Easel.ly - If you want to make infographics, this is a great tool to have. Its drag and drop system makes it easy to use, and it comes with a ton of options for creating a unique infographic.
Photovisi - Why upload just one image when you can make a collage? A collage is great when you want to showcase multiple images at once, without doing separate posts. Photovisi makes it easy to assemble a collage and then upload it to your favorite social media platform.
Smush.it - Image file too large? No problem. Simply upload your image to Smush.it, and it can optimize your image for you. In a matter of moments, you can have the same image, but at a much smaller file size, making it easier to upload either to your social media accounts or to your website.
Sprucing Up Your Social Media Graphics Can Make a Big Difference
Social media may largely be about connecting with others, but that doesn't mean you should overlook the importance of the images you use. Using high-quality, original, eye-catching, and valuable images can not only help to improve your brand, but will also draw in more followers. Or, you can use these backgrounds and social media bundles from MyDesignDeals to really take your images to another level. However you do it, just be sure you are giving your social media graphics the attention they deserve.