The Complete How-To Guide to Designing Shareable Infographics

by Alabaweh Baweh -
woman with brown hair sitting at desk with laptop working on infographic design

The old saying that "a picture is worth a thousand words" is true in the modern age, too. A study in Educational Technology Research and Development discovered that learners retain three times as much information when illustrations accompany text. That's why infographics remain a popular shareable on the web. They offer a fast and easy way to absorb a lot of information in bite-sized chunks. But infographics are only as valuable to your organization as the number of people who view them. The more viral they go, the more people see the information and the more attention it can generate for your business. But not all infographics go viral or even get shared beyond their initial post.

So what makes an infographic shareable? Design plays a key role in the success of an infographic and how much they get shared. Here is the complete how-to guide on designing an infographic that's more likely to spread your message.

Designing a Shareable Infographic

The Set-Up

Creating a great infographic starts as soon as you open a new file. You'll want to think about the goal of the infographic, who your target audience is, and how they are most likely to view the final image. This will affect how you set up your file. There are some hard and fast rules you can apply that will make your infographic easily shared and viewed on the majority of the web.

  • Best dimensions for infographics: In general, a width of 600-800 pixels is best. Most social media sites will display infographics at around 600 pixels. If you make them around 800 pixels, you'll give them room for expansion without ruining the resolution. A good length for infographics is much more subjective. Some social media sites cut infographics off at a certain length. Facebook, for instance, only allows infographics up to 2048 pixels long. Others sites, such as Pinterest, allow infinite lengths. So you can let your content dictate how long you need to make your infographic. If you need a hard rule, though, 1800 pixels long is a good target.
  • Best resolution for infographics: Think about how your audience will view your infographic. Are they going to be viewing it on the web? Then 72 dpi is fine. You can set your resolution to 150 dpi for best viewing on retina screens. But if you want your audience to be able to print your infographic, then you'll need to go for 300 dpi.
  • Keep file size in mind: One of the main things that prevent an infographic from getting shared is its size. If an infographic is too big, then it's going to take way too long to share and bog down your viewers' phones and tablets when loading. So keep your file size to around 1.5 MB for best results. 

Fonts Matter

Font choice is always important in graphic design, but it really matters on your infographic. That's because while you want the infographic to look good, it also needs to be readable on a variety of devices. So while you don't have to stay away from the fancy fonts, use them sparingly. Pick one or two other readable fonts as your primary fonts. Avoid using text that's smaller than 14 pt on your infographics. That will ensure the information is easy to read even on a viewer's smartphone. 

Leave Room to Breathe

person's hand writing on infographic pinned to wall with other designs

Create plenty of white space on your infographic. This makes it easier for your viewers to read and process the information. White space is easier on the eyes. If you find yourself struggling to leave enough white space in your design, you may be trying to include too much information. Narrow your focus or split it up into a series of infographics.

Contrast Colors Pop

When choosing your color scheme, think about colors that will pop on the screen. Of course, if you are designing the infographic for a business or organization, make sure the infographic is within their brand guidelines. A good rule of thumb is to pick contrasting colors. For instance, a dark blue background with bright orange text is going to have a high visual impact. Or, go for the contrasting aspects of black and white with an accent color for big impact.

Organize Your Info

The biggest struggle when designing an infographic is ensuring it's easy to understand at a glance. This comes down to how you organize your information. Here are a few tips to keep in mind:

  • Use font sizes to organize content. The biggest text on the infographic should be the headline. Subheadings should convey big ideas and main points. Use body text to add in details for those viewers who want to dig deeper on the information.
  • Practice vertical readability. You want your viewers to read the infographic from top to bottom. Guide their eyes down the graphic from one point to another. You can do this by organizing the content with bullet points, directing them with arrows, or organizing graphics in a vertical arrangement.
  • Use the right chart and graphs. Experiment with different chart types to find the one that works best for your information. Look at pie charts, bar charts, line graphs, and other options. Choose the one has the biggest visual impact and makes the information the easiest to understand.  

Make Sure Your Shareable Graphic is Actually Shareable

When you finish your design, make sure your infographic is easily shared. That means uploading it and trying it for yourself. Click on all the social media "share" buttons and test the embed codes for yourself. Nothing kills an infographic faster on the internet than a broken share button.

Looking for More Infographic Design Resources?

Designing a great infographic doesn't have to be hard. You can cut a lot of the time and effort involved by using design templates. Pre-made templates allow you to fill in your information and upload an on-point graphic in minutes. Templates give you easy customization and the ability to spread your message quickly, without the time and cost of coming up with your own design. Check out these great infographic templates as well as font packages that will have you creating shareable infographics in no time.