The Top 5 Freelance Jobs That Designers Need to Have a Portfolio For

by Alabaweh Baweh -
man sitting at desk with monitor, cup of pens, and color wheels while working on graphic design with stylus pad

Freelance designer jobs come with the attraction of location and time freedom. Before you enjoy these benefits, you'll need a suitable position for your skills and a robust portfolio to make a case for yourself. The range of jobs for freelance designers varies significantly to fit designers with different skill sets.

You'll find social media graphic projects, book cover job listings, visual designer jobs, and professional logo designer jobs, among other job openings. Clients prefer only the best and tend to work with referrals, especially if they are new to the game. It is up to you to develop a credible portfolio and make sound pitches to land the top jobs.

The graphic design industry, like many other industries, is no stranger to inequalities in supply and demand for jobs. Every freelance graphic designer needs to be at their very best to guarantee his bread and butter. Third-party online vendors have done their bit in trying to bridge the demand-supply gap. So, what are the best places to find credible clients who keep their end of the bargain?

  • Krop
  • Fiverr
  • Upwork
  • Craigslist
  • Designhill
  • Freelancer
  • Peopleperhour

As you ponder on which platform will best serve your interests, keep these factors in mind.

  • How elaborate are the requirement briefs?
  • Are the set deadlines sensible?
  • Who monitors and coordinates the entire process?

Now to the big question. Do you need a portfolio? Why should you have a portfolio of examples ready before you start pitching clients? We'll look at five of the most standard design jobs freelancers will encounter and why you'll need a portfolio for each of them.

Professional Logo Designer

Are you looking to make your graphic designer portfolio stand out? Try using animations to display your previous work. A little touch of color and the right topography will also make a difference.

Besides highlighting your expertise as a logo designer, such tools point out your ability on UI and illustrator designs. The idea is to showcase more than one skill in the most subtle way. The results will be more clients and referrals. If you can keep doing a good job, there's no telling how far you'll go as a logo designer.

Visual Designer

When clients reach out to visual designers, they are looking for someone who will create a unique identity for their brand. Skills in interface design and illustrations also come in handy. For your portfolio, you need a couple of well-done logo designs.

Ensure that there is a lot of white space around the logos to bring out the quality of your work. The white space tells your client that you have confidence in your designs, and this is the message you want to pass across.

If you place your designs between other content, there is a high chance that clients will miss out on the high quality of your work. They'll also have a more straightforward time passing you for a more explicit designer.

man working on laptop at desk near window with low sun shining through

Creative Director

Your online designer portfolio can do with an animated header image. There is every chance that viewers will be curious about the content of your portfolio with such an intro. Spice things up with well-spaced static and large animated thumbnails throughout the site.

With such designs, you leave nothing to chance as far as displaying your talent is concerned. Viewers are also better placed to decipher your art direction and the type of work you can handle. You'll find that you don't have a hard time reaching a consensus with potential clients, as they know what to expect from the off.

While at it, ensure that you are astute as you use images and text. Leave just the right amount of white space as you create a digital design portfolio.  You want a collection that even you will take a second look at as you skim through what is available online.

Unconventional Artist

Well, as you go through the freelance designer jobs, you'll find this position up for grabs. For you to convince clients as an unconventional artist, your portfolio needs to have your style written all over it. You can't afford to use borrowed information for this case – clients will move on to the next designer.

For this position, you may have to include a project section feature that takes a direction away from the norm. If you have a hard time creating a unique artist portfolio, don't hesitate to reach out to a portfolio creation specialist. Although this move may cost you a few extra bucks, it will be worthwhile.

Social Media Graphics

When it comes to social media graphics designer, you need to demonstrate your ability with images and videos. For a start, you could use thumbnails of your past works (the best) and skills on the portfolio. You could then have the thumbnails lead to gallery presentations of your work.

For one, you'll impress clients with the impeccable work of art. The full-screen presentations also build a case for your range of skills. Instead of white spaces, you could go for complementary-colored backgrounds to keep your visitors glued to the portfolio.

The Perfect Portfolio

As you create your graphic design portfolio, don't focus entirely on the intricate details and miss out on the basics. Remember that potential clients want to see what you've done previously to pass judgment on your skills. Use only your best work in the portfolio and contextualize the work where possible.

Clients love versatile designers. Make that clear in the portfolio. Use projects that highlight your ability with different styles and tasks. While at it, ensure that you create a simple collection. As you try to develop unique navigation, ensure that your client doesn't have a hard time trying to figure out what is going on. Backgrounds with a lot of white space should help you place the focus on your previous work thumbnails.

In Conclusion

A portfolio is vital for success as a freelance designer. It is, however, not enough to have a collection. These tips should help you create a portfolio that will translate into job offers across the web.

Are you looking to leverage other designers' work and save loads of cash in the process? Contact us today and learn from the best. We'll help you take your freelance design career to the next level.